Kevin Romero

When we talk about how people find websites, structure matters more than most people realise. Behind every homepage and blog post is a group of pages connected by links, menus, and categories. That structure, the way all the pieces fit together, has a big impact on how search engines read your site. That is why […]

AI SEO services are getting a lot of attention, and it makes sense. Using smart tools to scan websites, track performance, and highlight gaps sounds like a good step. But what many businesses miss is that these tools alone do not fix the bigger issue. Without real content, the kind people want to read, those

Search engines change fast. What worked a few years ago might be less useful now, but that doesn’t mean everything has stopped working. Some things still matter, like off page SEO strategies. These strategies help show that others trust or talk about our business, even when it’s not on our own site. They work hand

Toronto winters have a way of putting daily life on pause. Snow slows down commutes, surprise storms cause last-minute plan changes, and colder evenings usually mean more time spent indoors. For businesses, these shifts matter. A drop in foot traffic doesn’t mean people stop shopping or searching. It just means they’re doing more of it

The last weeks of December can go from calm to busy fast. Search traffic picks up. People start looking for local shops, restaurants, services, and anything else they need before year-end. For many businesses, it’s a time when a strong online presence makes all the difference. When people are in a rush, they don’t scroll

When people search for a place to eat, shop, or hire help nearby, they usually don’t scroll too far. That’s why showing up in local search results matters more than ever. If your business used to appear where you expected, but suddenly doesn’t, you’re not the only one noticing. Sometimes it’s a slow drift off

As we head into the end of 2025, it’s easy to wonder what still matters in SEO. Algorithms shift, tools update, and businesses adapt, but backlinks keep showing up in the conversation. Are they really still useful, though? If you’re asking whether link building services are worth sticking with, you’re not alone. Year after year,

A link building SEO agency helps websites get better search results by earning quality backlinks. But there’s more to it than sending emails and hoping for a response. The work that happens during the day is focused, thoughtful, and built to support steady growth. While backlinks are the end goal, what we really do is

Most of us know we need a keyword research strategy when we plan content. But here’s what usually happens. We grab a few popular terms from a tool, pop them into our content, and call it a day. The problem is, this surface-level approach misses the point of what people are really searching for. A

Hiring an e-commerce SEO agency might seem like a straightforward decision. Many brands know they need help showing up in search results and assume bringing in outside help will fix the problem. But what gets missed is how broad and detailed that help needs to be. Rankings are part of it, but they’re not the